Uncategorized - Cary Ganz Consulting

Increasing Dental Practice Visibility and Engagement: The Power of Video Marketing

11November2023cganz

Introduction Incorporating video marketing in dental practice promotion is a powerful strategy for increasing visibility and patient engagement. Dental videos offer numerous benefits, including standing out in a competitive market, being the preferred way for consumers to learn about services, boosting online visibility and SEO, building trust through patient testimonials, improving the patient experience, driving

The Transformative Role of Emerging Technologies in Dental Practice: Exploring the Latest Advancements and Benefits

11November2023cganz

Introduction Do you remember looking at x-rays using the overhead light….I do. Well, today things have certainly changed….and for the better I believe. The field of dentistry is constantly evolving, thanks to emerging technologies that are transforming dental practice.These technological advancements have a significant impact on dental care valuation and operations, revolutionizing the way dental

Utilizing Social Media Platforms to Boost Dental Practice Growth

9November2023cganz

In today’s digital age, social media platforms have become a crucial tool for dental practices to boost their growth and connect with patients. By utilizing effective social media marketing strategies, dental practices can increase their visibility, attract new patients, and engage with their target audience. In this article, we will explore the benefits of utilizing

Trends in Dental Practice Location: Urban vs. Rural Areas: A Comprehensive Analysis

8November2023cganz

Introduction: Trends in Dental Practice Location: Urban vs. Rural Areas The location of a dental practice plays a crucial role in determining its accessibility to patients and ultimately, its success. In recent years, there has been a noticeable trend of dental practices shifting from rural to urban areas. This shift can be attributed to several

Telemedicine in Dental Practice: Bridging the Gap for Rural Dental Care

8November2023cganz

Introduction Telemedicine in dental practice refers to the use of telecommunication technology to provide remote dental care and consultations. It offers a solution to the challenges faced in providing dental care in rural areas, where access to dental services is limited. By utilizing telemedicine, dental practitioners can bridge the gap in rural dental care, improving

Market Research: The Key to Success for Your Dental Practice

8November2023cganz

Introduction Market research plays a vital role in determining the viability of a dental practice location. By conducting market research, dental practitioners can gain valuable insights into customer needs and competitor strategies, enabling them to make informed decisions and develop effective marketing plans. In this article, we will explore various market research techniques that can

Why Would A Dental Office Be Hesitant To Hire An Associate Right Out Of Dental School?

6November2023cganz

There has been a great deal of discussion about the need for a GPR (General Practice Residency) program for recent dental school graduates. With less than 100 such programs available in the United States, and about 6000 graduate, this presents a significant problem for dental school graduates who are not proceeding with post graduate training

6 Tips for New Dentists on Your First Year Out of Dental School

6November2023cganz

Life after dental school can bring its own challenges and surprises for new dentists. Here are six tips to remember during your first year of practicing, based on the experiences of a new dentist who has just completed their first year out of dental school1:

Creating Comfort: Pain Management Innovations in Dental Care

5November2023cganz

For years, ever since I started dental practice decades ago, I “jiggled”. Patients would be amazed how the dental injection just didn’t hurt. I started doing this after having a cortisone injection in my shoulder. Distraction was the solution to a pain-free experience. I realized then that being “painless” was a critical part of being

How To Determine The Purchase Price When Acquiring An Existing Dental Practice

4November2023cganz

To determine the purchase price of an existing dental practice, a young dentist can consider several valuation methods: When buying a specialty practice, such as a periodontal practice, versus a general dental practice, the valuation may differ due to factors like the nature of the specialty, the client base, referral patterns, and the earnings potential.